Promotion of information literacy examples from Jamaica
The Broadcasting Commission of Jamaica has received Two Gold Muse awards in the International Muse Creative Awards Competition for 2018. The BCJ advertisements that received awards were the very popular “Pinchy Dead” video, and the BCJ’s most recent release – “Ordinary People“, which warns parents to be more aware of what their children are viewing online and encourages online users to be more careful.
“Pinchy Dead” warns against fake news, when consuming and sharing content online. The video has received rave reviews from critics, newscasts and the wider public. It was viewed on social media over 2 million times and shared over 8,000 times within the first month of release.
One of the linked videos is in Jamaican patois emphasizing indigenous languages. Apt as 2019 is the international year of Indigenous Languages.
This year’s Muse winners also included Porsche, and ‘Summer Set Free’, which featured Usain Bolt.